Brand look and feel and creative strategy, art direction and prop styling of brand photography.
Starting from moodboards, the client and I assembled a visual language for the brand centered around ecological, repurposed soft goods. Once we set the visual tone, I created a logo, overarching brand color palette, then specific color palettes for each of the product lines. This was rolled out into the website mockups, and photography.
Town Branding System
Working with the town Mayor, an identity system was proposed to help facilitate community between existing residents, new business owners, and the growing tourist population. These elements would be deployed throughout social media and online, as well as printed materials such as brand maps, all with a slightly different focus per audience.
Logo, icons, branded stationary, and color palette created for a retro inspired pastry chef.
Original pattern set for Women's Health photo shoot
Going off of the style provided, I created a five pattern paper series in different colors to be used in the Women's Health photo series.
Photography by Aaron Graubart, Food Styling by Michelle Gatton, Prop Styling by me
Identity and Packaging design
After creating a branding system for a bubble tea company themed around exotic travel, a take home and make your own bubble tea kit was created. The packaging was fabricated in collaboration with a packaging engineer.
Icons and illustrations made for social media messaging and printed event posters.
Research Presentation Template
Example template pages for research and strategy reports.
HOW Design Conference Presentation
Working with the theme of the fourth industrial revolution and its impact on design, I created a look for this presentation. A template, fonts, colors, and graphics were chosen with color shift transitions to support the talk's topic.